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Enable your passion.

Create your vision.

Enable your passion.

Create your vision.

Enable your passion.

Create your vision.

Enable your passion.

Create your vision.

Tempus Media's 'Normal People Would Drive' distributed by Ananda Media: Poster design by tcc.


Australian sports documentary short, NORMAL PEOPLE WOULD DRIVE by Tempus Media, has found distribution with Ananda Media. It joins the French distributors global catalogue with updated promotional graphics, showcasing recent award selections, created by The Creative Consultant, Dayna Watson.


Released in 2022, the short features the Simpson Desert Ultra 2021 and stars Coastrek Ambassador, Cath Wallis, among other newly-titled athletes. The Desert Ultra is one of Australia's newest ultra marathons with distances ranging 25 to 100km in the heart of the Australian outback. In 2021, it received funding from the Queensland Government through its Year of Outback Tourism Events Program.


Tempus Media is a Queensland media company specialising in corporate and digital marketing content. Founded by Patrick Wood, its team consists of young, professional creatives including Olivia Holt, Hugo Hood, Sara Reif, and Jenai Sutton.


Normal People Would Drive was their first foray into independent documentary shorts with Olivia Holt and Patrick Wood co-directing, and Olivia Holt editing.


During its festival campaign, the short received Honourable Mention at Lookout Wild Film Festival 2023, a Silver Award at Independent Star Filmfest 2022, and 14 additional Official Selections. By the campaign's end, the short screened across 4 continents and 9 countries.


Ananda Media is a producer and distributor of action sports and adventure travel programming for television and digital media. It was founded in 2010 by Pascoe de Glanville with the aim to assist independent action and adventure sports film producers to find an outlet for their best work. It is now one of the foremost global distributors and representors of such content, and programs thousands of hours of content each year.



Original and Award Posters and Banners created by The Creative Consultant.


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A team of middle-aged women, who have never considered themselves athletes, head to the remote Australian outback to test their physical and mental limits in a desert ultramarathon. Back-of-pack endurance athlete, Cath, has found training for and taking part in ultramarathons to be life-changing. Wanting others to share this transformative experience, she decides to recruit a team of ‘unlikely adventurers’ from around Australia to train and compete in a desert ultramarathon. Eighteen women join team ‘Normal People Would Drive’, united by their desire to challenge their own belief that they are not ‘athletes.’ They head to the Simpson Desert Ultra, a new trail running ultramarathon in the remote Australian outback town of Birdsville, created by local resident Jenna. While the team event results are mixed, ultimately this is not a story about finishing. It is a story about choosing to be brave enough to start. And about stepping out of what society tells middle-aged women that they are, and what they can do or should do. It is about women supporting other women to achieve their goals. And the self-belief to be whatever they want to be.



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